Online travel platforms, hotel chains and travel service providers expect bumper travel this Dussehra, with bookings coming in thick and fast for itineraries ranging from jungle safaris to the hills and beaches.
As part of the campaign to attract foreign investment, a high-profile delegation of 36 potential investors and businessmen from the Gulf Cooperation Council countries is currently in Srinagar to explore investment opportunities and deliberate with the J&K administration officials.
According to officials in the tourism department, the number of tourists who have visited Kashmir this year is over nine lakh and is expected to cross the 10-lakh mark by the end of June.
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